Conference Logo

Summary of the 2nd edition

Sustainable Organization Management

2nd International Scientific Conference of the PUEB Institute of Management

23–24 October 2024

Join us for the second edition of the conference on Sustainable Organization Management, hosted by the Institute of Management at the Poznań University of Economics and Business (PUEB). Building upon our commitment to addressing particularly pressing business challenges and strategic research directions, this conference serves as a platform to unite scholars and practitioners in exploring innovative solutions for sustainable management practices.

We are proud to announce H&M Group x Sellpy as our strategic partner for this year’s event. Sellpy champions the ethos of circular living, advocating for sustainable consumption through the reuse of existing goods. Smart consumption for a better tomorrow by making second-hand shopping easier and accessible to all has become the mission of this organization. It enables people to buy clothes and articles in a more sustainable way, assuming that by buying and selling second-hand clothes online, water can be saved, adverse emissions can be avoided and the life of products can be extended.

The conference themes revolve around striking a balance between societal needs and environmental sustainability (sustainable production and consumption), the real world and the virtual world (digital ecology) and, as in the previous edition, between economic and social goals (sustainable development management).

Subject areas of the conference:

1. ESG Integration: Exploring the Economic, Social and Governance aspects of organizational sustainability strategies.

2. Digital Ecology: Navigating the intersection of the real and virtual worlds to promote environmental sustainability.

3. Closed-Loop Economy: Implementing circular economy principles within organizational frameworks.

4. Responsible Management: Cultivating ethical leadership and governance practices.

5. Sustainability Reporting: Communicating transparently on sustainability initiatives and impacts.

6. Environmental and Social Sustainability: Advancing practices that prioritise environmental and social well-being.

7. Sustainable Human Resource Management (SHRM): Fostering employee well-being and engagement within sustainable frameworks.

8. Risk Management: Mitigating environmental, social, and governance risks within organizations.

9. Sustainable Production and Consumption: Promoting environmentally friendly production and consumption patterns.

10. Sustainable Resource Management: Efficient management of organizational resources to minimise environmental impact.

11. Sustainable Supply Chains: Building resilient and sustainable supply chain networks.

Programme Board of the 2nd edition

Prof. Alina Matuszak-Flejszman, PUEB, Poznań – President of the Board

Prof. Katarzyna Bachnik,  Hult International Business School, USA

Prof. Piotr Bartkowiak, PUEB, Poznań, Poland

Prof. Gerard van Bortel, Delft University of Technology, the Netherlands

Prof. Tom Bramorski, University of Georgia, USA

Prof. Claudio Comoglio, Politecnico di Torino, Italy

Prof. Joanna Ejdys, BUT, Białystok, Poland

Prof. Carlo Ingrao, University of Bari Aldo Moro, Italy

Prof. Silvia Fiore, Polytechnic University of Turin, Italy

Katarzyna Gadomska-Lila, USK, Katowice, Poland

Prof. Aldona Glińska-Neweś, NCU, Toruń, Poland

Prof. Andrzej Jaki, KUE, Kraków, Poland

Prof. Piotr Jedynak, PhD Hab., JU, Kraków, Poland

Prof. Lara Johannsdottir, University of Iceland, Reykjavík, Iceland

Prof. Blażenka Knezević, University of Zagreb, Croatia

Prof. Kazimierz Krzakiewicz, PUEB, Poznań, Poland

Prof. Piotr Kułyk, UZG, Zielona Góra, Poland

Prof. Dominika Latusek-Jurczak, KU, Warszawa, Poland

Prof. Natalia Mazur, Kamianets-Podilskyi National University, Ukraine

Prof. Ewa Mazur-Wierzbicka, USK, Katowice, Poland

Prof. Agnieszka Misztal, PUT, Poznań, Poland

Prof. Zlatko Nedelko, University of Maribor, Slovenia

Prof. Dariusz Nowak, PUEB, Poznań, Poland

Prof. Iskra Panteleeva, Tsenov Academy of Economics, Bulgaria

Prof. Przemysław Niewiadomski, UZG, Zielona Góra, Poland

Prof. Piotr Rogala, WUEB, Wrocław, Poland

Prof. Agnieszka Sopińska, SGH, Warszawa, Poland

Prof. Ewa Stańczyk-Hugiet, WUEB, Wrocław, Poland

Prof. Magdalena Stefańska, PUEB, Poznań, Poland

Prof. Małgorzata Tyrańska, KUE, Kraków, Poland

Prof. Joanna Wiśniewska, US, Szczecin, Poland

Prof. Małgorzata Wiśniewska, UG, Gdańsk, Poland

Prof. Hanna Włodarkiewicz-Klimek, PUT, Poznań, Poland

Prof. Radosław Wolniak, SUT, Gliwice, Poland

Prof. Anna Wójcik-Karpacz, JKU, Kielce, Poland

Prof. Agnieszka Zakrzewska-Bielawska, TUL, Łódź, Poland

Prof. Vasyl Zalizko, Pädagogische Hochschule Zürich, Switzerland

Framework program of the 2nd edition of the conference

Day 1

23 October 2024

Poznań University of Economics and Business, Building D
55 Towarowa St., Poznań
Auditorium C – plenary sessions
Rooms Auditorium C, 0.4, 0.5, 0.6, 0.7 – poster sessions

From 9.00 a.m. – Registration of guests in the hall of Building D

10.00 – Opening of the conference

10.30–11.30 – Plenary Session 1: Effective Sustainability Management
Session moderator: Dr.-Ing. Beata Paliwoda
Keynote speaker: prof. Carlo Ingrao (University of Bari Aldo Moro, Italy), Life Cycle Assessment: A Key to Effective Sustainability Management

11.30–12.00 – Break

12.00–13.00 – Plenary Session 2: Sustainability and Innovation in the Context of Generational Change
Session moderator: prof. Magdalena Stefańska
Keynote speaker: Prof. Katarzyna Bachnik (Hult International Business School, USA), Sustainability and innovation strategies. Outlook for Gen Z

13.00–14.00 – Lunch

14.00–15.15 – Plenary Session 3: Sustainable business transformation (Oxford debate)
Debate Chairperson: prof. Maja Sajdak
Debate Thesis: ESG reporting obligation is an impetus for sustainable business transformation

15.15–15.45 – Break

15.45–17.00 – Poster Session

17.00–19.00 – Break (time at participants’ disposal)

19.00 – Gala dinner (Młyńska 12)

Day 2

24 October 2024

Robakowo, ul. Szkolna 96

H&M Group x Sellpy

8.50 a.m. – Gathering on the stairs of the main building of UEP (Building A, al. Niepodległości 10) or at the place of departure of the buses (18 Powstańców Wielkopolskich St.)

9.00 a.m. – Departure of the buses from Poznań to Robakowo –

10.00 – Opening of the meeting

10.15–12.00 – Business session

12.00–12.45 – Lunch

12.45–13.30 – Tour of the H&M Group x Sellpy

13.30–14.30 – Workshops and conclusion of the conference   

14.45–15.30 – Return to Poznań   

Poster Session schedule

Session 1 – Audytorium C, building D

Moderator of the session: dr Bartosz Marcinkowski

Motives and Risks in the Acceptance of Augmented Reality in Young E-Consumers’ Decisions: Cross-Countries Qualitative ResearchMałgorzata Bartosik-Purgat, Tomasz Grzegorczyk, Monika Guzek, Wiktoria Rakowska, Patricia Balboa, Ryne A. Johnson
The importance of sustainable packaging features of food products in the process of consumers’ purchasing decisionsMałgorzata Z. Wiśniewska, Ewa Malinowska, Renata Płoska, Mariusz Chmielewski,Małgorzata Szymańska-Brałkowska, Joanna Próchniak
Gender in Acceptance of Augmented Reality in E-commerce – An International PerspectiveMałgorzata Bartosik – Purgat, Wiktoria Rakowska
Bibliometric and critical review of Augmented Reality in E-commerce: Cross-cultural perspectiveMałgorzata Bartosik – Purgat; Tomasz Grzegorczyk; Wiktoria Rakowska
Culture of sustainability of the university and its dimensionsMałgorzata Z. Wiśniewska, Ewa Malinowska, Renata Płoska, Mariusz Chmielewski,Małgorzata Szymańska-Brałkowska, Joanna Próchniak
Consumers’ perception of green products (online)Martyna Fira
The quality system of Good Experimental Practice (GEP) and its role in environmental safetyEwa Matyjaszczyk

Sesja 2 – room 0.4 D

Moderator of the session: dr Magdalena Muradin

Zarządzanie Jakością Wody Pitnej w Procesie Dezynfekcji z Wykorzystaniem Metody Six SigmaArtur Jachimowski, Marcin Paprocki
Świadomość marnotrawstw środowiskowych w przedsiębiorstwie produkcyjnym w ocenie konsultantów środowiskowychAleksandra Kamińska-Witkowska
Economic Factors Impacting the Environmental Performance of OrganizationsBeata Paliwoda, Alina Matuszak-Flejszman
Environmental Goals and Indicators in EU EMAS-Registered OrganizationsBeata Paliwoda, Alina Matuszak-Flejszman
Weryfikacja i doskonalenie modelu zrównoważonej gastronomii w oparciu o analizę działalności sieci gastronomicznych Amrest i McDonald’sEwa Malinowska, Renata Płoska, Mariusz Chmielewski
Opportunities and barriers in the digital transformation of dairy industryKrzysztof Wójcicki, Michał Młody, Maja Sajdak
ESG reporting of commercial banks in Poland in the aspect of the new requirements of the directive on corporate reporting in the field of sustainable development (CSRD)Sebastian Łukaszewski

Sesja 3 – room 0.5 D

Moderator of the session: dr Katarzyna Mierzejewska 

Transformation of Employee-Driven Innovation (EDI) into Organizational Routine (OR) – preliminary findingsAgnieszka Padzik-Wołos
Zarządzanie zasobami ludzkimi w wybranej JST wg. Modelu HarwardzkiegoKatarzyna Batorowska
Examining the Impacts of ESG
on Employee Engagement: a Study of Generation Z
Agata Lulewicz-Sas, Hanna Kinowska, Michał Zubek, Dariusz Danilewicz
Implementation of teal organization in the sales department of a digital marketing agency —  case studyJanusz Kraśniak, Szymon Gorlak
Causes of customer returns in fashion retailing in Poland and ways to reduce themMonika Ziółko Dorota Dziedzic Adrian Machaty Maciej Banik
Analiza polskiego systemu obrotu gotówkowego – wyniki badania ankietowegoArtur Piątkowski

Sesja 4 – room 0.6 D

Moderator of the session: dr hab. Kamila Malewska

Sustainability assessment of eu member states using three-stage closed-cycle DEAPrzemysław Garsztka, Anna Łozowicka
Zielona gospodarka a wskaźnik rozwoju gospodarczegoTeresa Piecuch, Katarzyna Chudy-Laskowska, Elżbieta Szczygieł
A bibliometric analysis of the theory of planned behaviour in the circular economySaleh Md Arman
Assumptions of the theoretical model of acceptance of smart city solutions for the city of WroclawKlaudia Budna
Advanced Automated Battery Management System for Enhanced Energy Reliability and Sustainable Development in Critical InfrastructureMaciej Grunt, Piotr Potejko
Hotel improvement based on an electronic word of mouth – a process approachPiotr Rogala, Sławomir Wawak
Assumptions of the theoretical model of social acceptance of Moblity-as-a-serviceAleksandra Gulc

Sesja 5 – room 0.7 D

Moderator of the session: dr Anna Górska

Sens pracy ludzkiej w dobie sztucznej inteligencjiMagdalena Andrałoić
Moblity-as-a-serviceEwa Więcek-Janka, Iwona Michałowska
Wpływ wartości, rodzaju i źródła finansowania na zarządzanie projektami w kołach naukowych i organizacjach studenckich.Iwona Michałowska, Marek Walczyński
Proces zmiany w organizacji w ujęciu projektowymMarek Walczyński, Iwona Michałowska
Green HRM in municipal housing organizations in PolandAndrzej Muczyński, Krystyna Khorrami
Zachowania cyrkularne członków gospodarstw domowych – przykład z PolskiElżbieta Szczygieł
The Impact of Organizational Maturity
on Sustainable Managment Capability
Joanna Bernacka, Indra Ponnuswamy, Marcin Gołembski

Keynote Speakers

Prof. Katarzyna Bachnik

Hult International Business School, USA

Prof. Katarzyna Bachnik is a recognized specialist with 19 years of experience in innovation management and design thinking in international marketing and sustainable development. She has served as a lecturer, trainer, and editor. She is the author of numerous publications and expert studies, including „Cultural Context of Management Processes. The Case of Scandinavia” and co-author of „Business Potential of Social Media.” Affiliated with the Management Institute of the Warsaw School of Economics, she has received several international academic scholarships, including the prestigious Fulbright Senior Advanced Research Award, which enabled her to carry out a research project at the University of Berkeley. She has collaborated as a visiting professor with ESADE Business School in Barcelona, Cass Business School in London, and Burapha University in Thailand. She currently holds the position of Professor of Marketing and Innovation at Hult International Business School in Cambridge, MA.

Prof. Carlo Ingrao

University of Bari Aldo Moro, Italy

Prof. Carlo Ingrao, an expert in environmental and land engineering, obtained his Master’s degree from the University of Catania in 2007 and completed his PhD in geotechnical engineering in 2012. Since 2013, he has been actively engaged in research focused on energy efficiency and sustainable development, collaborating with universities in Catania, Foggia, and Turin. His academic work primarily revolves around the application of Life Cycle Assessment (LCA) to biomass supply chains and material recycling. Currently, as an Assistant Professor at the Faculty of Economics, Management, and Business at the University of Bari Aldo Moro, he conducts research in commodity science, concentrating on issues related to renewable energy, agriculture, and the production and packaging of food.

Partners of the 2nd edition

Honorary Patronage

Logo UEP

Rector

of the Poznań University of Economics and Business

Strategic Partner

H&M Group x Sellpy

The Sellpy story began in 2014 with a garage sale by three Swedish students. Michael, Philip and Oskar have already changed the fashion industry forever, promoting closed loop living and sustainability. Sellpy is one of the largest companies in the second-hand clothing sector in Europe – more than 20,000,000 items have already been given a second life thanks to the platform. Users can easily manage their transactions and Sellpy takes care of all aspects of the process – from describing and photographing products to customer service and delivery. Since 2021, it has been present in Greater Poland – initially in Gądki and since 2023 in the new Distribution Centre in Robakowo, from where it logistically serves as many as 24 countries. When building the Logistics Centre, it was very important to implement solutions that support the ecosystem – protecting biodiversity, reducing air pollution and having a positive impact on the environment. Sellpy provides unique retail solutions for both retailers and customers, while supporting sustainability by promoting recycling and product reuse.

Patrons

Organizing Committee of the 1st edition:

Prof. Beata Skowron-Mielnik – Chairperson of the Committee

Maciej Brzozowski, PhD – Vice-Chairman

Anna Górska, PhD

Prof. Kamila Malewska

Bartosz Marcinkowski, PhD

Katarzyna Mierzejewska, PhD

Magdalena Muradin, PhD

Prof. Maja Sajdak

Katarzyna Suszyńska, PhD

This conference was supported by funds granted by the Minister of Science of the Republic of Poland under the „Regional Initiative for Excellence” Programme for the implementation of the project “The Poznań University of Economics and Business for Economy 5.0: Regional Initiative – Global Effects (RIGE)”.